BusinessMarketing

4 Benefits of Telecom-as-a-Service Technology for Marketing Strategies in 2023

In the past two years, we have observed a monumental shift in consumer behavior towards digital platforms. For example, the latest Digital 2022 report by We Are Social and Hootsuite revealed that one out of every four Internet users aged 16 to 64 discovered new brands through social media ads.  As mobile phones become the core of our digital social lives and habits, companies need to adapt their marketing plans to keep up. In 2023, tailoring user experience and customization will take center stage while marketing teams aim for three key goals:  Leverage the data to anticipate customers’ needs and…

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Uncategorized

Are MVNOs the Key to Closing the Digital Gap in Latin America?

In a world in which socio-economic inequalities are a pervasive problem, the absence of the internet in people’s lives only serves to compound the problem. The internet is no longer a “nice-to-have” tool; it is a “must-have” societal necessity. Private organizations and governments need to urgently come together to fight digital exclusion and bridge the gaping digital divide.  The Great Digital Divide, Capgemini Research Institute, 2022      Digital adoption in Latin America has seen significant growth in recent years. As a direct result of the expansion in mobile technology and the move from physical to digital services during the…

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Business

TaaS: The Next Big Thing for the Banking and Fintech Sectors

In recent years, the banking and financial services industry has undergone a digital transformation unlike anything seen before. Consumer behavior has shifted, technology has advanced, and new entrants have challenged the status quo. The rapid adoption of digital channels in a post-pandemic world has disrupted traditional institutions and placed fintech companies at the forefront of this financial revolution. In fact, according to studies conducted by the Inter-American Development Bank (IDB), the fintech industry doubled in size between 2018 and 2022 in Latin America and the Caribbean. Fintechs are undeniably on the rise and transforming the system; however, despite the evolving…

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