Who is The Rock?
Dwayne ‘The Rock’ Johnson has a true rags to riches story. Once hoping, and failing, to become an NFL star, he found himself broke with a self-reported $7 in his pocket. He then went full throttle into the world of WWE, becoming a huge star where he was dubbed ‘The Great One’, ‘The People’s Champion’, and ‘The Most Electrifying Man in All of Entertainment’ during his 8-year full-time tenure. From there he went on to become one of Hollywood’s highest-paid and highest-grossing actors, with his films—including the Fast and the Furious franchise—grossing over $10.5 billion worldwide.
And his talents don’t stop there.
Over the last 5 years, The Rock has invested in ventures from tequila, ice cream and energy drinks, to financial services, sneaker collabs and the XFL. With his iconic ‘Blood, sweat and respect’ phrase permeating through his entrepreneurial approach to business, Dwayne ‘The Rock’ Johnson’s personal net worth is estimated at a huge $800 million as of 2024.
But what if Johnson wanted to embark on a new business venture that would see him opening up a new revenue stream, getting closer than ever before to his fans and providing them with experiences that, for lack of a better word, would truly ‘rock’? Through the power of connectivity, Johnson could do just that.
Telecom-as-a-Service for celebrities
Telecom-as-a-Service (TaaS) offers influencers, content creators or celebrities, like Dwayne ‘The Rock’ Johnson, the ability to set up their own private-label mobile network — quickly, easily and with the freedom and flexibility to build a connectivity product that truly speaks to the needs and preferences of their vast fan and follower bases.
TaaS enables stars and influencers to start selling connectivity services that create a direct line of communication to their audiences through their mobile phones. With TaaS the opportunities to build new, exciting and authentic experiences for fans and followers, helping drive new kinds of relationships and revenue opportunities, are endless.
What would an MVNO by The Rock look like?
“Rock Mobile” – Rock solid connection so you can dominate your day.
Turning millions of fans into ‘Rock Mobile’ paying subscribers
‘Rock Mobile’ would allow Johnson to instantly open up a new line of revenue. With 397M instagram followers, even if Johnson were to convert just 1% of those into paying mobile subscribers on the ‘Rock Mobile’ network, he’d be looking at adding a cool $1.4 billion in revenue to his already growing empire – and this doesn’t even include the additional revenue opportunities created by his mobile network, which could be leveraged to upsell and cross-sell into his other business ventures.
The Rock would become his own marketing channel
With his own mobile network, Johnson wouldn’t need to depend on Instagram or TikTok to directly connect to his audience, breaking free of social media’s ever changing rules, algorithmic suppression and endless moderations. Social media platforms, like Instagram, hold huge control over their users and content creators. The possibility of being de-platformed or shadow banned by big tech companies is an all too real threat to creators and creates an environment where an influencer is never truly in control of their fan base or social media income- their followers aren’t subscribers and are essentially borrowed eyes belonging to the likes of Meta. This makes it increasingly difficult for influencers and content creators to establish and build their own businesses, separate from the clutches of social media, where they have full control over their audiences and can generate a more sustainable and reliable source of revenue.
Having his own private mobile network would allow Johnson to reach subscribers whenever and wherever he wanted, using his own set of business rules, and empowering him to market his growing product portfolio directly to his fans at the click of a button.
His mobile subscribers could get push notifications for exclusive discounts and deals on buying his Teramana Tequila or Salt and Straw ice cream; he could give high-value subscribers tickets to VIP screenings of his latest movie or bundle free data offers if they buy tickets for additional friends and family; or he could offer his fans a chance to meet him in person during one of his Project Rock for Under Armour releases.
As a co-owner of the UFL and owner of the XFL, Johnson would also be able to zero-rate traffic to ESPN on his ‘Rock Mobile’ network, enabling his subscribers to watch football games without depleting their personal data allowance.
Johnson would have the freedom and flexibility to build the mobile network he knows his fans want and would engage with, allowing him to create unique and authentic experiences, and build deeper relationships with his fans that would only further his already unwavering popularity.
New fan intelligence
Not only would Johnson be in his fans’ pockets every day, he’d also be able to collect secure, consent-based intelligence on his ‘Rock Mobile’ subscribers. TaaS platforms like OXIO, enable celebrities like The Rock to capture actionable first-party data on their network subscribers, enabling them to understand their fans and followers’ daily habits and interests on a granular level.
Johnson would be able to get a better understanding of his fan demographics, what social media apps they like to use, geographical insights, and an appreciation for their general lifestyle preferences.
This unique intelligence would give Johnson the ability to understand his audience at a deeper level and allow him to market his other business ventures to his subscribers in a more targeted, genuine and intelligent way. He could, for example, send push notifications to subscribers on their lunch breaks from work, offering a discount on his ZOA Energy drinks. Or, he might want to concentrate his marketing efforts for his Teremana Tequila on the social media apps he knows his audiences frequent, and at times he knows they are usually engaged.
Johnson would be able to tap into a rich pool of insights and intelligence to ensure he’s getting the biggest bang for his buck when it comes to marketing his extensive range of products and services, and doing so in an authentic way that truly aligns to his audiences lifestyles, needs and passions.
Would you subscribe to an MVNO by The Rock?
Whether you love The Rock from his WWE days, are a fan of Maui from Moana, or just love a good margarita, having the option to join a mobile network from one of the world’s most popular celebrities is no longer an idea that’s out of reach.
Telecom-as-a-Service is paving the way for a new era of telecom that empowers people in the public eye to directly connect to their fans in new and exciting ways that ultimately benefit the end consumer. Who wants to just be another T-Mobile customer when you can become part of an immersive, authentic celebrity brand experience that speaks directly to your lifestyle and aligns with your personal preferences?
TaaS opens the door to more reliable connectivity and unique customer experiences we didn’t even know were possible- so, would you subscribe to an MVNO by The Rock?
Are you a celebrity brand, content creator, or influencer seeking a partner to bring your connectivity vision to life? Get in contact with our team today to learn more about OXIO.
