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Marketing
Marketing
Telecom Data Insights are the Next Big Advantage in First-Party Data
Digital-first brands know the old data-mining playbook is gone. Cookies are evolving toward opt-in. Third-party data is drying up due to stricter privacy laws and platform tracking limits. Tech savvy users are adopting VPNs, privacy-first browsers and tools like ChatGPT for search. Meanwhile, consumers expect personalization, but trust brand marketing less than ever as they…
Marketing
OXIO’s Mobile Consumer Survey – The Highlights
OXIO's Mobile Consumer Survey surveyed over 1000 U.S. consumers with decision-making authority over their mobile plans to answer the question: What do consumers really want from their mobile provider? In this blog, we give you the data highlights and insights from the survey and share our Mobile Consumer Survey Infographic.
Business
Celebrity MVNOs: How Stars Can Shape the Future of Mobile
Will celebrity MVNOs be the next big thing? We explore how Telecom-as-a-Service (TaaS) is enabling stars and content creators to turn their followers into paying subscribers by launching their own private-label network - providing unique and authentic connectivity experiences that engage fans in new and exciting ways.
Business
What Would an MVNO by The Rock Look Like?
A look at how The Rock could turn his millions of fans and followers into paying monthly subscribers for his own branded wireless network, powered by Telecom-as-a-Service (TaaS).
