In the past two years, we have observed a monumental shift in consumer behavior towards digital platforms. For example, the latest Digital 2022 report by We Are Social and Hootsuite revealed that one out of every four Internet users aged 16 to 64 discovered new brands through social media ads.
As mobile phones become the core of our digital social lives and habits, companies need to adapt their marketing plans to keep up. In 2023, tailoring user experience and customization will take center stage while marketing teams aim for three key goals:
- Leverage the data to anticipate customers’ needs and adjust offers in real-time.
- Increase interaction times with customers.
- Promote loyalty programs.
Among the solutions that help companies meet their objectives, Telecom-as-a-Service (TaaS) technology stands out. OXIO is a pioneer in this field and offers businesses an opportunity to become mobile telephony and connectivity providers, which opens more avenues for them to interact with customers while providing valuable insights that can be used to improve business strategies. This cutting-edge approach enables companies of all sizes to access data efficiently while staying ahead of the competition.
Overall, some of the most important benefits of adding a TaaS strategy for any business include:
Price
With a TaaS product, companies can experience an unparalleled level of connectivity without the high infrastructure and implementation costs usually associated with launching a telephony product. By functioning as the only multi-carrier platform in Mexico OXIO facilitates access to two of its most important networks so companies can create their own personalized network quickly and easily–all without investing in costly assets and infrastructure.
Personalization
OXIO’s 100% cloud-based platform allows businesses to integrate mobility into their core user experience with an incredibly simple API, offering the ability to integrate core business components such as loyalty programs, payments, rewards, and origin data.
Customers want to buy from brands they like and trust. Brands want to connect deeply and consistently with their customers. OXIO bridges these two objectives together, thus allowing both parties to benefit mutually in the long run.
Flexibility
OXIO’s TaaS technology empowers companies to create a unique strategy customized for their industry and customers, allowing for features such as 24/7 access to preferred applications and personalized push notifications with special offers that reach customers no matter where they are.
Mobile data insights
Our platform opens the Telecom black box, allowing brands to see a trove of never-before-seen data only accessible to Network Operators, this unique mobile data can help marketers better understand their customers, obtain business insights on which they can create audiences and target them.
So, as we make our way into the new year, one thing is certain: companies that form lasting connections with their customers and employ contextual data to enhance their value proposition in real time will have a significant edge over competitors. The future may remain unknown, but those who embrace this approach will be primed for success.
